Designliga, Bureau for Visual Communication and Interior Design
Hans-Preißinger-Straße 8, Halle A, 81379 München, T +49(0)89 624 219 40, hello@designliga.com

Marc O'Polo

Communication Media


Information on the client

Marc O'Polo is among the leading fashion labels in the premium casual lifestyle sector. Founded in Sweden in 1967, the company stands for casual, sports-inspired fashion made from predominantly natural fabrics.

Task

Development and design of B2C, B2B and internal communication media.

These include newspaper supplements, direct marketing and lead generation campaigns, POS activities, invitations to events for trade partners, collection training material and brochures.

Approach

Designliga produces advertising and communication material for sales promotion with the aim of communicating brand values. The hallmark brand feeling of Marc O'Polo is perceptible in every activity, from photo shoots to final processing.

The core of the Marc O'Polo brand is based on core values of Quality, Naturalness, Innovation, Simplicity and Personality. Designliga translated these brand attributes into all communication materials, making use of refined details and selected combinations of materials to communicate brand values.

Brand identity is alive throughout every stage of the marketing process and is communicated further. A particular charisma is exerted by the brand worlds of a company as experienced by its people. For this reason, visual communication takes this as its starting-point. Designliga designs elaborate brochures and presentations for internal training courses and events which are supplied to staff for in-house and external communication.

Services

  • - Art Direction
  • - Design
  • - Conception
  • - Production
  • - Shooting