AUDI AG is a german premium automobile manufacturer and is owned by the Volkswagen Group.
Development and implementation of event branding and communication activities for the graphic, spatial and digital design that creates the profile of the Audi Brand & Business Summit 2020 – the new format for the Audi Dealer Meeting.
Driven by the challenges of climate change and digitalization, the automotive industry faces fundamental transformation processes, which have extended to dealers as well as manufacturers. Target groups are shifting and changing; the status of automobiles in society is undergoing reinvention.
This is the fifth Audi international dealer event for which Designliga has been assigned. The main task was to provide a consistent design framework for all visual and content-related communication within the overall concept. The project spanned over 420 different elements in up to 18 languages – from bag tags to large-scale displays, and from invitation mails to animations for an array of digital applications – thus adding a logistical dimension to the requirements of the creative work.