AUDI AG is a german premium automobile manufacturer and is owned by the Volkswagen Group.
Development of key visual and implementation of integrated graphic communication concept for the brand space at the Audi Summit in Barcelona. The Audi Summit is Audi’s independent event platform for brand experiences and presentation of products and innovations. It is designed to address a diverse range of target groups and has no connection to motor shows.
Designliga developed a key visual to maximize recognizability through all touchpoints of the Audi Summit Barcelona 2017, from invitation and sign-up to on-site accreditation. The key visual was featured in an extensive range of print and screen applications and in the design of the on-site space.
The overarching architectural concept served as a starting-point for the graphic design of the brand space. Here, the exhibition space – with a total area of approx. 5,000 sqm – was designed as a pulsating metropolis, punctuated by different ‘districts’ focusing on core topics such as product and production innovation, Audi AI, and the new flagship vehicle Audi A8. Designliga’s assignments included graphic implementation of skyline images and the design of four display windows that served to divide up the space and presented the new A8, e-tron and Quattro technologies and the Audi Collection.