AUDI AG is a german premium automobile manufacturer and is owned by the Volkswagen Group.
Development of key visual and visual communication based on the campaign and claim “Time to” for the 2018 Dealer Meeting.
The new Audi models offer the driver personal assistance, taking over a variety of tasks and saving them time; time that the driver can use and construct freely for themselves.
For the dealer meeting in Vienna, we translated this campaign idea into a design concept and leitmotif. The claim "Time to" is combined with the activities of different program points and imagery of the city of Vienna. These three elements form a modular system which is implemented throughout all media, independent of the format.