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AUDI AG

Audi Dealer Meeting 2018 | Key Visual, Communication Media


Information on the client

AUDI AG is a german premium automobile manufacturer and is owned by the Volkswagen Group.

Task

Development of key visual and visual communication based on the campaign and claim “Time to” for the 2018 Dealer Meeting.

Approach

The new Audi models offer the driver personal assistance, taking over a variety of tasks and saving them time; time that the driver can use and construct freely for themselves.

For the dealer meeting in Vienna, we translated this campaign idea into a design concept and leitmotif. The claim "Time to" is combined with the activities of different program points and imagery of the city of Vienna. These three elements form a modular system which is implemented throughout all media, independent of the format.

Services

  • - Art Direction
  • - Creative Direction
  • - Environmental Graphics
  • - Conception
  • - Production
  • - Screen design
  • - Spatial Communication