Customer Experience Center STUDIOa
ALPLA is a globally active manufacturer of packaging. An industrial sector that is facing the challenges of transformation like hardly any other. The Austrian family business in its third generation, with the claim “Family of Pioneers” accepts these challenges and manifests its vision in the following statement: We work to create a safe, affordable and sustainable standard of living for a growing global population.
ALPLA stands for progress, experience and technical precision. In order to make optimal use of these skills in the development of new, forward-looking packaging solutions, STUDIOa has been established at the headquarters in Hard close to Lake Constance.
STUDIOa is a place designed to strengthen the companies´ in-house design expertise in the minds of its customers. As a one-stop-shop for innovative packaging, ALPLA experts support their customers on their journey through the world of product development - from the initial design to the decision-ready prototype.
When designing STUDIOa the focus was on process-oriented and collaborative work. The result is a place that facilitates work processes through its structure and flexibility and offers intuitive orientation. Through its spatial atmosphere, the place promotes partnership at eye level and creates intellectual space for innovation.
The elaboration of the design adapts to the different areas and their use: flexible workstations, individually configurable workshop rooms, staged product samples and the implementation of 3D printer and virtual reality application speak the language of technical perfection. In the connected lounge area, the company‘s origin and the family atmosphere become visible through the reference of local architecture.
In the selection of the materials used, great importance was attached to purity and timelessness. During realization, the focus was placed on cooperation with regional partners and fair dealings with one another. In order to emphasize the independence of the format, a separate corporate design was developed.
The focus of the STUDIOa corporate design is ALPLA‘s seal of quality, the small „a“. It stands for the highest development standards and state-of-the-art technology. Within the scope of the corporate design, ALPLA‘s image is expanded to include attributes such as flexibility, creativity and liveliness.
Fotos: Adolf Bereuter(adolfbereuter.com), Designliga