This year, everything revolves around football. On the occasion of the UEFA Euro 2024, Coca-Cola Zero Sugar and Highsnobiety have teamed up to present the exclusive Capsule Collection titled "Lucky Charms." This unique collection draws its inspiration from the symbolism of personal rituals of football fans and references the rich graphic heritage of the sport.

As part of the introduction of this collection, we supported Coca-Cola Zero Sugar and Highsnobiety in the design and implementation of the exhibition design for the opening party at the Highsnobiety Flagship Store in Berlin. The installation is a tribute to the playful and emotional atmosphere of a football stadium. Visitors were greeted upon entering by the highlight of the installation - a large, wall-filling shelf where the pieces of the collection were impressively presented.

The event brought additional stadium-inspired elements to enhance the authentic atmosphere: A bar reminiscent of the iconic beverage carts in the stadium, and a stadium seating row in Coca-Cola red that served as a striking photo motif.

Additional small details in the store referred to the Capsule Collection and football culture and rounded off the overall picture. The combination of precise elements of the "Lucky Charms" Collection and the characteristic stadium atmosphere gave the event a unique setting and effectively showcased the collection.

The installation was on display throughout July at the Highsnobiety Flagship Store in Berlin.