Interior Design zur Markenpositionierung eines Cafés in München
Armin Stegbauer is a punk in spirit, ex-Greenpeace activist, and café owner with a passionate mission. The preserver of the "Café Kubitscheck," a Munich traditional patisserie from the 1950s, has made it his task to reposition cake culture in the spirit of the times. Stegbauer formulates his uncompromising quality demand in the claim: Fuck the baking mix!
White cube wall installation as a sculptural element of gastronomy interior design for the brand space of Café Kubitscheck in Munich.
Central seating bench as a defining spatial element within the gastronomy interior design of Café Kubitscheck.
Continuous seating landscape with custom-made benches as a structuring element of the gastronomy interior design at Café Kubitscheck.
Sales counter with cake display in front of the cube wall installation as a defining element of the gastro branding and overall interior design at Café Kubitscheck.
Exterior view of Café Kubitscheck with a distinctive façade and pink chairs as a characteristic element of the gastronomy design.
Flyer design within the corporate design for gastronomy, using provocative imagery and typography as an expression of a clear brand identity.
Animated flyer design as a digital application within the corporate design with motion design.
Flyer animation with provocative imagery as an expression of a dynamic corporate design.
Flyer animation with wordplay and a surreal visual motif within the corporate design, conveying a playful and provocative attitude.
Business card in the corporate design featuring distinctive color and pattern as recurring elements of the brand identity
Cookie with typographic wordplay as an edible brand application within the corporate design for gastronomy branding.
Zimtzicke cookie wit voucher in pink and brand pattern as part of the corporate design for the café launch
Overview of branding elements including newspaper, flyers, vouchers, business cards, postcards, invitations and wrapping paper as a consistent expression of the corporate design
Café magazine in newspaper format as an analog brand asset within the corporate design and gastronomy branding.
Magazine issues as an ongoing brand asset within the corporate design.
Slice of cake on a tablecloth featuring the corporate design pattern as part of the visual language of the branding.
UFO cake as a deliberately unconventional product design expressing an independent brand attitude.
Sudoku cake as a playful and unconventional product design expressing an independent brand attitude.
Beuys cake in a Frankenstein photoshoot as a humorous reference and an unconventional product staging.
Behind-the-scenes insight into the photoshoot with Patrick Mohr as part of the visual brand communication.
Café vehicle with new gastronomy branding and the bold slogan “Fuck the Backmischung” as a mobile brand element.
Sketch of the cube structure in the counter area as the conceptual basis of the spatial design
Fräulein Wagner
