With our "Porsche Studio" concept, we provide an answer to the question of automotive retail of the future: In times of digital anonymity and societal value change, the value of Porsche Retail is no longer defined by the mere purchase transaction, but by a personal relationship between customer and brand. The focus is on brand identity and Porsche culture.
The interior of Porsche Studio Cheongdam translates brand identity and corporate design into an immersive automotive brand experience focused on culture, interaction, and relationships.
The interior séparee at Porsche Studio Cheongdam provides a calm setting for personal consultation, translating corporate design into an intimate automotive brand experience.
The light-filled interior of Porsche Studio Cheongdam combines corporate design, natural materials, and open spatial concepts to create an immersive automotive brand experience.
The digital screen at Porsche Studio Cheongdam extends the interior with narrative content, combining corporate design and interactive brand communication to convey Porsche heritage, customization, and craftsmanship in space.
The deliberately staged entrance of Porsche Studio Cheongdam acts as a symbolic gate, inviting visitors to enter an automotive brand experience focused on identity, culture, and personal connection.
The wooden lamellae wall at Porsche Studio Cheongdam translates brand values such as authenticity, craftsmanship, and individualization into a tactile automotive brand experience.
The final staircase at Porsche Studio Cheongdam connects levels and functions, serving as an integral part of the spatial brand journey and holistic automotive brand experience.
The interior showcase at Porsche Studio Cheongdam presents materials and objects from the Porsche Exclusive environment, making customization, craftsmanship, and brand values tangible in space.
The clay model detail at Porsche Studio Cheongdam references the brand’s design and engineering culture, making form development, craftsmanship, and brand identity tangible in space.
The vehicles at Porsche Studio Cheongdam are integrated into the space as curated exhibits, conveying motorsport heritage, engineering artistry, and brand identity as part of the spatial brand experience.
The Porsche Panamera is presented at Porsche Studio Cheongdam as a curated vehicle, with clear lighting emphasizing its role within the spatial automotive brand experience.
The white Porsche Boxster is presented at Porsche Studio Cheongdam as an iconic vehicle, conveying sports car culture, design identity, and brand experience in space.
The photographic brand content by Hong Jang Hyun stages a Porsche within its spatial context, conveying brand atmosphere, design culture, and emotional depth as part of the brand experience.
The photographic brand content by Hong Jang Hyun presents a Porsche interior as a lived-in space, expressing relationship, everyday life, and emotional closeness to the brand as part of the brand experience.
The photographic brand motif by Hong Jang Hyun presents a vehicle at the intersection of interior space and the urban environment, conveying brand atmosphere, urban context, and spatial brand experience.
The working process at Porsche Studio Cheongdam highlights craftsmanship, planning depth, and implementation expertise, showing how corporate design and brand experience are consistently realized.
The detailed design sketch in the working process of Porsche Studio Cheongdam illustrates the conceptual development of bespoke furniture, translating brand identity, materiality, and craftsmanship into spatial corporate design.
The open wall construction in the working process of Porsche Studio Cheongdam reveals the structural implementation of a holistic spatial and brand system, highlighting planning depth and execution expertise.
The architectural section through Porsche Studio Cheongdam illustrates the spatial organization of the brand experience, making the brand journey, interaction, and automotive culture tangible.
The architectural ground floor plan of Porsche Studio Cheongdam illustrates the open organization of the brand space, revealing how automotive brand experience, interaction, and consultation are spatially connected.
The working process at Porsche Studio Cheongdam shows everyday project life on site during a shared break with gimbap, kimchi, and yellow pickled radish, highlighting the experience of local culture.
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