Corporate Design, Print- and Webdesign for Piano Summer

From logo design to campaign

Making Art and Culture Visible – Corporate Design for a European Festival

Piano Summer is the cultural festival par excellence in Southern Europe - a project that has attracted more than 18,000 visitors since its inception in 2014. What was once a local festival in Serbia is now gradually becoming a predominantly European cultural network, which has so far managed to host countries like Germany, Serbia, Italy, and South Africa. 

This unusual cultural project, far from the well-trodden highways of Europe, brings the audience first-class experiences, refreshed from up close. News from the art scene is conveyed through classical music from a different perspective.

Typography for Piano Summer – classical music in contemporary design

Designliga uses Suisse Neue by Swiss Typefaces as the main font, as we believe that the mix of serif and sans-serif in this single font aligns with Piano Summer's goal of conveying classical music in a contemporary atmosphere. To keep the design fresh yet neutral, we introduce a new condensed font for each festival edition, based on a graphic design element of the respective year.

Color and Design Concept for Piano Summer 2022 – Structure, Country Messages, and Visual Navigation

In the 2022 edition, the idea of using bold colors was incorporated into the design. This not only serves to distinguish the printed materials of each country but also to create a structure for navigation on the Piano Summer website. (see www.pianosummer.eu) The selected collages are elements with which we emphasize the message of each country.

Piano Summer – Communication Design Italy Poster Piano Summer – Communication Design Italy Poster
Communication design of a country-specific festival poster for Piano Summer | Italy, 2021
Piano Summer – Communication Design Italy Poster Piano Summer – Communication Design Italy Poster
Communication design of an Italian festival poster in a sunlit setting for Piano Summer | Italy, 2021
Piano Summer – Communication Design Program Poster Piano Summer – Communication Design Program Poster
Communication design of a double-sided format featuring the festival program on one side and a poster motif on the reverse for Piano Summer | Italy, 2021
Piano Summer – Communication Design Flag Branding Piano Summer – Communication Design Flag Branding
Communication design featuring a branded flag as a strong visual brand element for Piano Summer | 2021

Typography and Gradients for Piano Summer 2021 – Regional Reference and Award

In the 2021 edition, we use various typographic cuts and gradients, taken from the coats of arms of selected Bavarian cities, as the main concept. The typographic element of the first event, which took place in Munich, was represented by the light version of the condensed font, which prevailed through the last event in Landshut with the bold version of the same font.

The project is mentioned at the Print Awards in the category ‘The Best Promotional Print Designs’.

Piano Summer – Communication Design German Branding Piano Summer – Communication Design German Branding
Piano Summer – Communication Design Program Booklet Piano Summer – Communication Design Program Booklet
Communication design of the program booklet for the Piano Summer Festival | 2021
Piano Summer – Communication Design Typography Detail Piano Summer – Communication Design Typography Detail
Communication design of the open program booklet featuring a high-contrast typographic concept for Piano Summer | 2021
Piano Summer – Communication Design Clear Typography Piano Summer – Communication Design Clear Typography
Communication design of the program booklet featuring clear, structuring typography for Piano Summer | 2021
Piano Summer – Communication Design Booklet Cover Piano Summer – Communication Design Booklet Cover
Communication design of the open cover showcasing the distinctive exterior design of the program booklet for Piano Summer | 2021
Piano Summer – Communication Design Booklet Layout Piano Summer – Communication Design Booklet Layout
Communication design showing open pages of the program booklet to convey the overall design concept for Piano Summer | 2021
Piano Summer – Communication Design City Program Booklets Piano Summer – Communication Design City Program Booklets
Communication design of a series of city-specific program booklets for Piano Summer | 2021
Piano Summer – Communication Design Flyer Concept Piano Summer – Communication Design Flyer Concept
Communication design of a flyer from the modular flyer concept for Piano Summer | 2021
Piano Summer – Communication Design Flyer Folding Piano Summer – Communication Design Flyer Folding
Communication design of the flyer featuring an interesting folding concept as a functional design element for Piano Summer | 2021
Piano Summer – Communication Design Flyer Detail Piano Summer – Communication Design Flyer Detail
Communication design showing the visual concept applied to a specific festival location for Piano Summer | 2021
Piano Summer – Communication Design Black White Poster Piano Summer – Communication Design Black White Poster
Communication design of a reduced black-and-white poster serving as the conceptual basis of the corporate design for Piano Summer | 2021
Piano Summer – Communication Design Location Posters Piano Summer – Communication Design Location Posters
Communication design of the poster series for multiple festival locations with a consistent visual identity for Piano Summer | 2021
Piano Summer – Communication Design Poster Wall Piano Summer – Communication Design Poster Wall
Pposters installed across a wall to convey the bold visual impact of the identity for Piano Summer | 2021
Piano Summer – Communication Design Facade Banners Piano Summer – Communication Design Facade Banners
Large-scale animated facade banners as a bold brand installation in public space for Piano Summer | 2021