Corporate Design Kultur & Kreativwirtschaft – Grafikmuster

Corporate Design for the Kompetenzteam Kultur- und Kreativwirtschaft München

Development of a clear visual identity for the one-stop shop of the cultural and creative industries

For the Kompetenzteam Kultur- und Kreativwirtschaft München, we developed a distinctive corporate design that visually reinforces the institution’s role as a central contact point for the cultural and creative industries.

The project included the development of a logo as well as a consistent typographic and colour system that clearly communicates its positioning within the city’s economic development framework. In addition, various print materials were designed and a comprehensive style guide was created to structure and ensure the long-term, consistent application of the new brand identity across all communication channels.

The cultural and creative industries consist of 11 submarkets, at the core of which the competence team serves as a central point of contact.

Corporate Design Kultur & Kreativwirtschaft – Citylight

Corporate Design Kultur & Kreativwirtschaft – Gestaltungssystem

Corporate Design Kultur & Kreativwirtschaft – Citylight Plakat

Citylight poster from the corporate design for the public visibility of the brand of the Competence Team for Cultural and Creative Industries Munich

Corporate Design Kultur & Kreativwirtschaft – Plakate

Poster series featuring the corporate identity design of the Competence Team for Cultural and Creative Industries Munich in bold colors

Excerpt from the corporate design manual of the Competence Team for Cultural and Creative Industries Munich explaining the logo system

Corporate Design Kultur & Kreativwirtschaft – Logosystem

Excerpt from the corporate design manual defining logo spacing and clear space rules

Excerpt from the corporate design manual outlining the structure of the brand identity including logo placement, colors and typography

Corporate Design Kultur & Kreativwirtschaft – Broschüre

Brochures from the corporate design as an application of the visual identity

Corporate Design Kultur & Kreativwirtschaft – Flyer

Brochure showing front and back from the corporate design featuring the circle element as a defining design feature

Corporate Design Kultur & Kreativwirtschaft – Visitenkarten

Business cards of the City of Munich and the Competence Team for Cultural and Creative Industries Munich in yellow and white as part of the corporate identity

Corporate Design Kultur & Kreativwirtschaft – Analoge Medien

Analog assets such as brochure, magazine, business cards and stickers from the corporate design of the Competence Team for Cultural and Creative Industries Munich

Corporate Design Kultur & Kreativwirtschaft – Raumgestaltung

Wall design in the branding look featuring circle elements as a playful spatial application of the corporate design

Corporate Design Kultur & Kreativwirtschaft – Webdesign

Corporate Design Kultur & Kreativwirtschaft – Making-of

Excerpt from the making-of of the corporate design of the Competence Team for Cultural and Creative Industries Munich

Corporate Design Kultur & Kreativwirtschaft – Folienanwendung

Glass surface with foil application from the making-of as a spatial implementation of the corporate design of the Competence Team for Cultural and Creative Industries

Corporate Design Kultur & Kreativwirtschaft – Wandfolierung

Installation of wall foiling inside the building as part of the making-of showing the spatial implementation

Corporate Design Kultur & Kreativwirtschaft – Markenstruktur

Circle elements as part of the wall graphics visualizing the different fields of the cultural and creative industries within the corporate design of the Competence Team Munich

Corporate Design Kultur & Kreativwirtschaft – Teamdarstellung

Individual portraits of the team members forming a cohesive overall image within the visual language of the corporate design of the Competence Team for Cultural and Creative Industries Munich

More Projects

Corporate Design für Kulturinstitution – Gestaltungssystem

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A Mobile Hair Salon

Grafik- & Markenkommunikation Kultur – animierter Stadtplan City of Pop

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City of Pop III

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Galerie Françoise Heitsch - Visual Identity

Kundeninfo

Das Kompetenzteam Kultur- und Kreativwirtschaft der Landeshauptstadt München berät, vernetzt und unterstützt Kultur- und Kreativschaffende und fördert das öffentliche Bewusstsein für den wirtschaftlichen Eigenwert und für die Leistungsfähigkeit der Branche.

Aufgabe

Entwicklung eines Erscheinungsbildes in enger Relation zum Markenauftritt der Landeshauptstadt München

Lösung

Die Institution bewegt sich zwischen elf unterschiedlichen Märkten – von Architektur über darstellende und bildende Kunst bis hin zu Werbewirtschaft – und agiert zwischen der Struktur einer Behörde und dem Freiraum der Schaffenden. Dieses Spannungsfeld dient als Grundlage für das Gestaltungskonzept.

Die Wortmarke funktioniert als stabiles Gerüst. Der Verzicht auf die Konjunktion „und“ schafft einen grafischen Freiraum für den situativen Einsatz der Bildmarke, dem schwarzen Punkt. Farbe und Schrift entsprechen dem Erscheinungsbild der Stadt München. Elf Kreise mit spezifischen Mustern sind das zentrale Gestaltungselement. Sie symbolisieren jeweils einen der Teilmärkte und können einzeln aber auch in dynamischen, lebendigen Kompositionen eingesetzt werden.

Services

Artdirektion Corporate Design Corporate Design Manual Cross Media Maßnahmen Design Designkonzept Informationsarchitektur Konzept Kreativdirektion Logo Design Markenarchitektur Screen Design Shooting Text

More Info

Projects

Deutsche Version

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