Porsche NOW Pop-up Kit – Flexible Retail Design System for the Hahn Group
Pop-up Store Concept and Interior Design for the first Porsche NOW location in Germany
For the Hahn Group, the largest Porsche dealer in the Stuttgart area, we developed a flexible pop-up kit for the retail format Porsche NOW. The first location opened at Breuningerland Sindelfingen and demonstrates how Porsche brand presence can be staged temporarily and across different locations.
The modular retail and pop-up concept enables versatile use as a brand space, event area, or temporary point of sale, creating a high-quality and flexible environment for changing content and locations.
Entrance area of the Porsche NOW pop-up store featuring clear brand presence and an open retail design for temporary automotive sales spaces
Detail view of the modular metal framework in the Porsche NOW pop-up store serving as a flexible design element for zoned automotive retail environments
Modular framework system in the Porsche NOW pop-up store forming the basis for flexible customer journeys and high-quality temporary automotive retail spaces
Lounge and seating area in the Porsche NOW pop-up store as part of a modular retail design supporting different customer journeys in the automotive environment
Wooden slatted panels in the Porsche NOW pop-up store serving as an atmospheric and space-defining element within the modular retail design
View into the sales area of the Porsche NOW pop-up store featuring high-quality display showcases for brand-consistent product presentation in automotive retail
Interior of the Porsche NOW pop-up store with a consistent wood-based design as a unifying element within the modular retail concept
Fabric samples in the Porsche NOW pop-up store providing a tactile material experience for customers in automotive retail design
Interior design in the Porsche NOW pop-up store featuring a digital configuration counter for individual vehicle configuration in automotive retail
Infographic panel in the Porsche NOW pop-up store with information on charging stations, driving range and the use of electric vehicles in automotive retail
Close-up of the modular framework system in the Porsche NOW pop-up store as part of an agile, multifunctional platform for flexible brand presentation in automotive retail design
Insight into the on-site implementation process of the Porsche NOW pop-up store with Designliga and the Hahn Group
Behind-the-scenes insights into the implementation of the Porsche NOW pop-up store and the collaborative working process
Project manual for the Porsche NOW pop-up store serving as a central planning and working tool for the consistent implementation of the modular retail concept
Editorially designed manual for the Porsche NOW pop-up store concept serving as a key tool for documentation and consistent implementation of the modular retail design
Title page of the Porsche NOW manual serving as a clearly structured introduction to the modular retail design and the systematic implementation of the pop-up store concept
Manual page illustrating the modular framework system of the Porsche NOW pop-up store and its application across different spatial configurations in retail design
Manual page outlining the location requirements of for pop-up store with clearly defined criteria for site selection, space requirements and modular retail applications
Overview of the interior pages of the Porsche NOW manual showcasing a clearly structured editorial design and layout system for the modular retail concept
Porsche Sylt