Brand Experience & Corporate Design for the Porsche Brand Space on Sylt
A new brand location for automotive that redefines consulting, brand experience, and proximity
Retail in general is undergoing a transformation. The automotive industry, in particular, faces the challenge that personal contact with customers and prospects is decreasing, as potential customers are increasingly configuring their desired vehicles online. However, emotional experiences and the ability to offer an ideal product through consultation form the basis for customer acquisition and retention.
Interior furniture showcase in the Porsche brand space on Sylt featuring curated design classics by ClassiCon as part of the spatial brand experience.
Wide view of the Porsche brand space on Sylt featuring a light-filled interior, glass showcases and restrained materiality expressing understated exclusivity.
Digital screen and seating furniture in the Porsche brand space on Sylt, forming part of the interactive customer journey between consultation, configuration and sensory brand experience.
Leather and material samples displayed in a bespoke presentation cabinet in the Porsche brand space on Sylt, conveying individualization and craftsmanship.
Material and paint finish samples displayed in a glass showcase in the Porsche brand space on Sylt, supporting consultation and individualization within the brand experience.
Open spatial design in the Porsche brand space on Sylt featuring an integrated reception area that connects arrival, consultation and stay within a minimalist retail design.
Leather sample product in the Porsche brand space on Sylt, used as a tactile element to convey individualization and craftsmanship.
Pen case from the Porsche Design Collection, presented in the Porsche brand space on Sylt as part of the integrated Porsche Design Shop.
Material and component showcase in the Porsche brand space on Sylt, supporting individual vehicle configuration as part of the personal consultation process.
Illuminated bookshelf in the Porsche brand space on Sylt featuring publications on Porsche, design and visual culture as part of the brand narrative.
The Porsche Design Chronograph I as a design icon in the Porsche brand space on Sylt, presented within the context of brand, design and product history.
Exterior view of the Porsche brand space on Sylt featuring a staircase and transitional zone that connects architecture, materiality and landscape as part of the brand experience.
Outdoor terrace of the Porsche brand space on Sylt as an extension of the interior within the surrounding landscape.
Architecture of the Porsche brand space on Sylt embedded in the surrounding landscape of reeds and greenery, expressing a restrained, site-specific brand location.
Porsche auf Sylt ist der Treffpunkt und der Sehnsuchtsort für Kunden und Fans der Marke.
Detail view of the rear light of a Porsche 911 as a design icon within the curated brand experience of Porsche on Sylt.
Porsche 911 set within the dune landscape of Sylt as a natural brand icon in the context of the Porsche brand space.
Brand stationery including flyers and postcards in the corporate design of Porsche on Sylt, created as analog print media for consistent brand communication.
Analog brand stationery for Porsche on Sylt including letterhead, business cards and envelopes, designed as part of the corporate design to ensure consistent brand communication.
Brand stationery in the corporate design for Porsche on Sylt including business cards, flyers, envelopes and invitation cards, created as analog print media for consistent brand communication.
Porsche 718 Cayman S set within the dune landscape of Sylt as a contemporary vehicle motif within the visual language of the Porsche brand space.
Porsche vehicle set within the vast dune landscape of Sylt as an atmospheric motif of brand communication for the Porsche brand space on Sylt.
Porsche Studio Cheongdam
