Highsnobiety Oktoberfest – Branding Schriftzug

Oktoberfest Pop-Up & Window Display at Lodenfrey

Highsnobiety × Oktoberfest - a Staging between Bavarian Tradition and Streetwear Aesthetic

For Highsnobiety, we realized a temporary POS with display windows at Lodenfrey in Munich – as an urban interpretation of Oktoberfest culture. The design combines the authenticity of Bavarian costume with a clear, contemporary aesthetic.

On the sales floors, exclusive collaborations with partners like GORE-TEX, Meindl, Birkenstock and Bureau Borsche were presented – in an interplay of tradition, performance, and modern streetwear culture.

Highsnobiety Oktoberfest – Pop-Up Branding Schaufenster Highsnobiety Oktoberfest – Pop-Up Branding Schaufenster
Window display and pop-up branding as a clear brand statement for Highsnobiety | Munich, 2023
Highsnobiety Oktoberfest – Pop-Up Schaufenster Highsnobiety Oktoberfest – Pop-Up Schaufenster
Window display and brand staging with selected objects for Highsnobiety | Munich, 2023
Highsnobiety Oktoberfest – Schaufenster Lederschuhe Highsnobiety Oktoberfest – Schaufenster Lederschuhe
Highsnobiety Oktoberfest – GORE-TEX Dirndl Branding Highsnobiety Oktoberfest – GORE-TEX Dirndl Branding
Highsnobiety Oktoberfest – Pop-Up Window Display Highsnobiety Oktoberfest – Pop-Up Window Display
Window display with hanging product presentation for Highsnobiety | Munich, 2023
Highsnobiety Oktoberfest – Pop-Up Design Display Highsnobiety Oktoberfest – Pop-Up Design Display
Pop-up and exhibition design with a holistic product presentation for Highsnobiety | Munich, 2023

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