Highsnobiety ISPO 2023 – Brand Space & Exhibition Design
Interior Design for Brand Spaces: Making Fashion, Culture, and Outdoor Trends Tangible.
520M is a unique partnership between Highsnobiety and ISPO Munich, named after the highest point of the city. This collaboration highlights the exciting intersection of performance, fashion, and culture within the outdoor industry. In 2023, we also had the pleasure of contributing to the design and construction of the exhibition stand, which was placed at the western main entrance of the exhibition hall. We realized two monochrome rooms connected by a tunnel with sensory highlights.
Interior design for 520M × Highsnobiety as part of the exhibition stand | Munich, 2023
Window installation for product presentation 520M × Highsnobiety | Munich, 2023
Typography elements within the exhibition stand design for 520M × Highsnobiety | Munich, 2023
Overhead view of the completed exhibition stand 520M × Highsnobiety | Munich, 2023
Exhibition design featuring a structured product display 520M × Highsnobiety | Munich, 2023
Detailed view of curated product display in the 520M × Highsnobiety exhibition stand concept | Munich, 2023
Close-up of the bench as part of the exhibition stand, adding an urban touch to 520M × Highsnobiety | Munich, 2023
Minimalist exhibition stand design with a clear presentation of outdoor apparel and accessories for 520M × Highsnobiety | Munich, 2023
Detail view of the exhibition stand design combining mirrored surfaces and stone elements for 520M × Highsnobiety | Munich, 2023
Exhibition stand design featuring a dressed mannequin showcasing outdoor apparel for 520M × Highsnobiety | Munich, 2023
Exhibition stand design and spatial product staging overview for 520M × Highsnobiety | Munich, 2023
Spatial staging of the connecting tunnel × Highsnobiety | Munich, 2023
Product detail within the trade fair design for 520M × Highsnobiety | Munich, 2023
Product presentation within the connecting tunnel as part of the trade fair design for 520M × Highsnobiety | Munich, 2023
The first room, inspired by urban lifestyle, invited guests to discover the products of various brands through the windows of the small houses, while elements like benches, street signs, and a bus stop completed the cityscape. The second room was entirely dedicated to panels and seminars – a place where visitors could dive into inspiring discussions and participate in exciting workshops. The connecting tunnel created an immersive experience with echo sounds and outdoor scents that appealed to the senses and strengthened the connection to nature.
Panel stage and discussion area within the trade fair design for 520M × Highsnobiety, engaging the audience | Munich, 2023
Event area where visitors experience talks and discussions as part of the trade fair design for 520M × Highsnobiety | Munich, 2023
Architectural detail within the trade fair design that integrates natural stone as a spatial design element | Munich, 2023
Interior composition within the trade fair design featuring seating elements and an bookshelf for 520M × Highsnobiety | Munich, 2023
Close-up of product placement within the trade fair design, staged on shelving as part of the urban spatial concept | Munich, 2023
Der gesamte Stand war in schlichten, monochromen Weiß- und Grautönen gehalten, um den Fokus ganz auf die Produkte zu lenken. Hohe, weiße Wände, ein Boden in Betonoptik und Möbel aus Aluminiumprofilen verstärkten den modernen, minimalistischen Look. Es war nicht nur ein Ort voller Inspiration und neuer Perspektiven für die Besucher, sondern auch ein Blick in die Zukunft der Outdoor-Kultur.
Detail of the shelf staging within the trade fair design | Munich, 2023
Gabion structure used as a natural spatial element within the trade fair design for 520M × Highsnobiety | Munich, 2023
Curated raw space detail within the trade fair design, featuring exposed elements and reduced architectural framing | Munich, 2023
Backstage insight into the stand build-up phase | Munich, 2023
Construction phase of the grid tunnel 520M × Highsnobiety | Munich, 2023
Impressions from the build-up phase of the trade fair stand, with crane | Munich, 2023
Insight into the build-up phase of the trade fair stand, showing window elements being integrated into the spatial structure | Munich, 2023
Precise installation of wall cladding during the build-up phase of the trade fair stand for 520M × Highsnobiety | Munich, 2023
Impression from the build-up phase of the trade fair stand, highlighting the creation of the brand experience | Munich, 2023
Empty shelving unit during the build-up phase of the trade fair stand | Munich, 2023
Build-up of the panel and talk area for 520M × Highsnobiety | Munich, 2023
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