Corporate Design für Kulturinstitutionen – Typo-Logo

BR NEXT | Corporate Design, Corporate Website

The Think Tank of Bayerischer Rundfunk for Innovation and Future

BR NEXT is the newly created “Think Tank” of Bayerischer Rundfunk.
The purpose of this think tank is to actively help shape the future of Bayerischer Rundfunk and drive innovations forward.

In the minds of a company's employees, diverse ideas and new impulses arise daily. For these ideas to become real innovations, a driving force is needed that shapes ideas into projects and accompanies them until realization.

Corporate Design für Kulturinstitutionen – Manual Cover Corporate Design für Kulturinstitutionen – Manual Cover
Corporate design manual for BR NEXT featuring the cover design as a central reference for the new brand identity of Bavarian Broadcasting
Corporate Design für Kulturinstitutionen – Logo Manual Corporate Design für Kulturinstitutionen – Logo Manual
Logo spacing and proportions in the corporate design manual for BR NEXT ensuring consistent and correct use of the brand mark
Corporate Design für Kulturinstitutionen – Typografie Manual Corporate Design für Kulturinstitutionen – Typografie Manual
Typography guidelines in the corporate design manual for BR NEXT defining consistent and clear use of the brand typeface for Bavarian Broadcasting
Corporate Design für Kulturinstitutionen – Illustration Corporate Design für Kulturinstitutionen – Illustration
Illustration style in the cd manual for BR NEXT for the visual communication of Bavarian Broadcasting
Corporate Design für Kulturinstitutionen – Flyer Corporate Design für Kulturinstitutionen – Flyer
Flyer in the corporate design of BR NEXT for the application of the visual identity of Bavarian Broadcasting in communication
Corporate Design für Kulturinstitutionen – Website Corporate Design für Kulturinstitutionen – Website
BR NEXT website in the corporate design shown in a laptop mockup for the application of the visual identity of Bavarian Broadcasting

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Kundeninfo

Der Bayerische Rundfunk (BR) ist die Landesrundfunkanstalt im Freistaat Bayern mit Sitz in München.

Aufgabe

BR NEXT ist der neugeschaffene „Think Tank“ des Bayerischen Rundfunks.
Sinn und Zweck dieser Denkfabrik ist es die Zukunft des Bayerischen Rundfunks aktiv mitzugestalten und Innovationen voranzutreiben.

Entwicklung und Implementierung des Corporate Design in die Markenarchitektur des BR. Gestaltung der Kommunikationsmittel.

Lösung

In den Köpfen der Mitarbeiter eines Unternehmens entstehen täglich vielfältige Ideen und neue Impulse. Damit aus diesen Ideen echte Innovationen werden, bedarf es einer treibenden Kraft, die aus Ideen Projekte formt und diese bis zur Realisierung begleitet.

Diese treibende Kraft ist BR NEXT. Das Team hinter BR NEXT entwickelt gemeinsam mit den Redaktionen und Mitarbeitern des BR neue Erzählweisen, Programme und Medienformate.

Die grafische Ausarbeitung und Farbwelt der Marke unterstreicht diese aktivierende Rolle und rückt durch die Bildwelt den Mitarbeiter, als Impulsgeber aller Innovationen, in den Fokus.

Services

Artdirektion Corporate Design Corporate Design Manual Cross Media Maßnahmen Design Konzeption Kreativdirektion Logo Design Markenarchitektur Screen Design

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