Food branding for Del Fiore Gelato – rebranding an ice cream brand from Munich
Rebranding with a focus on food packaging for Del Fiore Gelato
The food branding for Del Fiore Gelato translates the uncompromising quality standards of the Munich ice cream brand into a distinctive visual brand identity. As part of the rebranding, an independent brand identity was developed that focuses on pure taste, high-quality ingredients, and maximum sensuality. The visual brand world clearly positions Del Fiore as a premium gelato brand and creates a strong foundation for recognizability, differentiation, and further brand growth.
Corporate Design & Motion Design for a Premium Gelato Brand
The new corporate design of Del Fiore Gelato makes the brand's premium claim visible. A bold color palette inspired by classic gelato flavors meets clear typography, creating an attention-grabbing brand presence with high recognition value.
The motion design was considered from the beginning and brings the entire brand world into motion – for a consistent brand experience across all digital touchpoints.
Packaging Design with Character
The dynamically conceived corporate design consistently spans every package and creates a seamless brand experience. Bold colors, clear variety codes, and loving details make each ice cream flavor immediately recognizable – and each package a small discovery. A packaging design that makes you want to unpack and lets the taste be experienced even before the first spoonful.
Image World & Food Photography
The image world does not follow the corporate design – it is its origin. The brand's vibrant color world arises from the natural colors of high-quality ingredients and classic gelato varieties. Authentic food photography, Italian enjoyment culture, and the focus on organic quality create a visual language in which product, graphics, and brand appearance seamlessly merge. The result: a brand world that looks as premium as the gelato tastes.
Gelato becomes a city experience
The live sale brings the brand world of Del Fiore Gelato directly into the city. Whether in the store or at the mobile sales stand – the urban touchpoints carry the corporate design, color scheme, and quality of the premium organic gelato into the public space. A specially developed gelato font, inspired by street art, playfully breaks up the logo and conveys melting ice cream, summer feeling, and the enjoyment of shared moments. Thus, every sales point becomes a vibrant part of the brand.
Carl Hahn
