Corporate Design für Dallmayr Catering – Gemüsegericht

Corporate Design relaunch for Dallmayr Catering in Munich and Berlin

A contemporary brand presence for special gastronomic occasions

For Dallmayr Catering, Designliga, together with the Stefan Bogner Creative Studio, developed a new corporate design that translates enjoyment, hospitality, and atmosphere in a contemporary way. The goal of the relaunch was more emotional brand communication and a clear positioning in the high-quality gastronomy and event environment. The new brand presence combines warmth, lightness, and elegance, making the quality of the brand in Munich and Berlin tangible across all touchpoints.

Corporate Design für Dallmayr Catering – Geschäftsausstattung

Stationery as part of the corporate design relaunch and rebranding for Dallmayr Catering.

Corporate Design and Business Equipment

The corporate design expands the traditional Dallmayr brand to include the catering business area and translates its quality standards into an independent visual identity. The existing logo was refined with delightful color tones and an elegant, tradition-conscious typography. Complemented by high-quality business equipment – from business cards to menus and drink cards – a consistent brand presence is created that makes the quality of Dallmayr Catering visible on all levels.

Branding Gastronomie für Dallmayr Catering – Visitenkarte

Business card layout as part of the stationery and consistent visual brand identity for Dallmayr Catering.

Corporate Design für Dallmayr Catering – Picknick

Picnic imagery as part of the corporate design relaunch for Dallmayr Catering, developed in collaboration with Stefan Bogner.

Corporate Design für Dallmayr Catering – Outdoor

Outdoor food imagery with floral elements as part of the corporate design relaunch for Dallmayr Catering, developed in collaboration with Stefan Bogner.

Corporate Design für Dallmayr Catering – Fingerfood

Representation of the developed imagery as part of the brand identity and corporate design relaunch for Dallmayr Catering.

Branding Gastronomie Dallmayr Catering – Outdoor Markenbildwelt

Entwickelte Bildwelt als Bestandteil der Markenidentität und des Corporate Design Relaunchs von Dallmayr Catering mit einer Catering-Szene.

Brand Imagery for a Consistent Brand Presence

The image world reflects the color scheme of the corporate design and translates the brand values of Dallmayr Catering into a high-quality visual language. Fresh ingredients, calm compositions, and atmospheric settings highlight the quality of the products and the special atmosphere. This creates authentic image worlds that make enjoyment, hospitality, and excellence tangible and emotionally strengthen brand communication.

Editorial Design and Web Design for Consistent Brand Communication

The corporate design was consistently applied to all communication media—from high-quality editorial products to the website. Brochures, offer documents, and digital applications follow a common visual language and create a consistent brand presence across all touchpoints. This makes Dallmayr Catering's brand communication equally tangible in print and digital, conveying quality, enjoyment, and hospitality on every medium.

Corporate Design für Dallmayr Catering – Flyer und Folder

Editorially designed flyer as part of the corporate design relaunch for Dallmayr Catering.

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Ausgehend von einer Mitbewerberanalyse und den innovativen / ambitionierten Ansätzen der Inhaber, haben wir in der Kooperation mit Stefan Bogner, die Marke Dallmayr-Catering in einem neuen Erscheinungsbild inszeniert.

Poesie und Genuss gehen bei dieser Arbeit Hand in Hand. Eine spielerische, ästhetisch einladende Bildwelt steht im Dialog zu einer prosaischen Tonalität. Der Betrachter wird zu einer Phantasiereise in die Welt der Genüsse, der Leichtigkeit und der Unbeschwertheit entführt - das süße Leben ganz nah.

Das von einer emotional nahbaren Stimmung geprägte Corporate Design ist an allen grafischen und digitalen Berührungspunkten konsequent übersetzt. Gestaltung und Tonalität vermitteln auf intuitive Art dem Betrachter Angebot und Inhalte wie auch die Positionierung von Dallmayr-Catering als Gastronomieservice mit dem Blick für das besondere Detail.

Sowohl in der Ausgestaltung der neuen Website, der Geschäftsausstattung und einem digitalen Angebotstool findet sich die Handschrift des lyrischen Leitmotivs wieder. Ferner wirkten wir bei der Zusammenarbeit mit Stefan Bogner bei der Konzeption und Realisierung der Bildwelt mit sowie bei der Erstellung der redaktionellen Inhalte, über alle Anwendungen hinweg.

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