Corporate Design für Dallmayr Catering –  Gemüsegericht

Corporate Design relaunch for Dallmayr Catering in Munich and Berlin

New brand identity for Dallmayr Catering

For Dallmayr Catering, Designliga developed in collaboration with the Stefan Bogner Creative Studio a new corporate design that translates enjoyment, atmosphere, and hospitality in a contemporary way. The goal of the relaunch was to sharpen the brand emotionally and to define its position in the high-quality gastronomy and event environment more clearly. The new brand presence combines warmth, lightness, and elegance and creates a coherent visual framework for celebrations, encounters, and special moments. This way, the corporate design supports Dallmayr Catering in consistently and tangibly communicating its quality and attitude in Munich and Berlin.

Corporate Design für Dallmayr Catering – Logo Animation Corporate Design für Dallmayr Catering – Logo Animation
Corporate Design für Dallmayr Catering – Fingerfood Corporate Design für Dallmayr Catering – Fingerfood
Representation of the developed imagery as part of the brand identity and corporate design relaunch for Dallmayr Catering.
Corporate Design für Dallmayr Catering – Picknick Corporate Design für Dallmayr Catering – Picknick
Picnic imagery as part of the corporate design relaunch for Dallmayr Catering, developed in collaboration with Stefan Bogner.

A cheerful crackling is in the air.
A warm glow that embraces you, amidst friends.
You are at home and yet somewhere else entirely,
far away and carefree.
Time passes effortlessly, in bright colors and unnoticed.
A day of joy.
Hours for the senses.
Dance and intoxication of the soul.
You have arrived – it is your celebration.
In every moment.

In collaboration with Stefan Bogner, creative director and founder of Curves Magazine, we developed the appearance of Dallmayr Catering.

Corporate Design für Dallmayr Catering – Geschäftsausstattung Corporate Design für Dallmayr Catering – Geschäftsausstattung
Stationery as part of the corporate design relaunch and rebranding for Dallmayr Catering.
Branding Gastronomie für Dallmayr Catering – Visitenkarte Branding Gastronomie für Dallmayr Catering – Visitenkarte
Business card layout as part of the stationery and consistent visual brand identity for Dallmayr Catering.
Branding Gastronomie Dallmayr Catering – Outdoor Markenbildwelt Branding Gastronomie Dallmayr Catering – Outdoor Markenbildwelt
Entwickelte Bildwelt als Bestandteil der Markenidentität und des Corporate Design Relaunchs von Dallmayr Catering mit einer Catering-Szene.
Corporate Design für Dallmayr Catering – Outdoor Corporate Design für Dallmayr Catering – Outdoor
Outdoor food imagery with floral elements as part of the corporate design relaunch for Dallmayr Catering, developed in collaboration with Stefan Bogner.
Corporate Design für Dallmayr Catering – Flyer und Folder Corporate Design für Dallmayr Catering – Flyer und Folder
Editorially designed flyer as part of the corporate design relaunch for Dallmayr Catering.

Ausgehend von einer Mitbewerberanalyse und den innovativen / ambitionierten Ansätzen der Inhaber, haben wir in der Kooperation mit Stefan Bogner, die Marke Dallmayr-Catering in einem neuen Erscheinungsbild inszeniert.

Poesie und Genuss gehen bei dieser Arbeit Hand in Hand. Eine spielerische, ästhetisch einladende Bildwelt steht im Dialog zu einer prosaischen Tonalität. Der Betrachter wird zu einer Phantasiereise in die Welt der Genüsse, der Leichtigkeit und der Unbeschwertheit entführt - das süße Leben ganz nah.

Das von einer emotional nahbaren Stimmung geprägte Corporate Design ist an allen grafischen und digitalen Berührungspunkten konsequent übersetzt. Gestaltung und Tonalität vermitteln auf intuitive Art dem Betrachter Angebot und Inhalte wie auch die Positionierung von Dallmayr-Catering als Gastronomieservice mit dem Blick für das besondere Detail.

Sowohl in der Ausgestaltung der neuen Website, der Geschäftsausstattung und einem digitalen Angebotstool findet sich die Handschrift des lyrischen Leitmotivs wieder. Ferner wirkten wir bei der Zusammenarbeit mit Stefan Bogner bei der Konzeption und Realisierung der Bildwelt mit sowie bei der Erstellung der redaktionellen Inhalte, über alle Anwendungen hinweg.

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