Corporate design for the Kongress Bar in Munich
A brand presence between corporate design and spatial identity
For the Kongress Bar in Munich, Designliga developed a corporate design that captures the spirit of the 1950s and reinterprets it in a contemporary way. The goal was to give the newly opened bar a clear visual identity that confidently positions itself in the Munich gastronomy scene and makes the special atmosphere of the place visible. The brand presence combines nostalgic references with design precision and consistently translates the interior architectural concept into a visual language. This creates a coherent presence that emotionally engages guests even before entering the bar and makes the brand experience tangible across all contact points.
The red logo of Kongress Bar on a grey background reflects a clear and timeless corporate design for Munich’s gastronomy scene.
The corporate design of Kongress Bar applied across key gastronomy elements and consistently experienced in daily bar operations.
Detail view of the Kongress Bar corporate design, highlighting its precise application on selected gastronomy elements.
Opened menu spreads present the Kongress Bar corporate design with clear typography and a coherent visual language.
The event folder of Kongress Bar applies the corporate design to communicate events and scheduled programmes.
Another event folder demonstrates the serial application of the Kongress Bar corporate design across different event periods.
The cover of the event folder presents the Kongress Bar corporate design as a clear visual entry point to the event programme.
The promotional flyer of Kongress Bar presents the corporate design as a concise communication tool for attracting new guests.
Close-up of the Kongress Bar logo typography, mounted as a distinctive lettering on the facade.
Identität in Serie - Die Registratur
