Bayerischer Rundfunk (Bavarian Broadcasting, BR) is a public-service radio and television broadcaster, based in Munich.
BR NEXT is a new think tank set up by the Bavarian broadcasting association, Bayerischer Rundfunk (BR).
The purpose of the think tank is to play a proactive role in shaping the future of Bayerischer Rundfunk and to drive innovations.
Development and implementation of corporate design into BR’s brand architecture. Design of communication media.
The employees of a company come up with new ideas and new inspirations every day. To transform these seeds of progress into genuine innovations, a driving force is needed to carve out projects from the ideas and support them up to their realization.
BR NEXT is this driving force. The team behind BR NEXT works with the editorial teams and staff across BR to devise new narrative methods, channels and programme formats.
The graphic design and colour palette of the brand highlights this role as an activator; the choice of images turns the spotlight on the broadcasting association’s people as providers of the impetus for all innovation.